“More is more and less is a bore” Iris Apfel

Founded in 2013 by husband and wife Penelope Gibbs and William Bon, Hokum has fast established itself as a promising Australian luxury ready-to-wear label. With print and colour at its core, the label has become renowned for eye catching prints, simple silhouettes, and wearable clothing that combines craftsmanship and timeless style. Hokum’s unique aesthetic is a modern combination of free spirited, whimsy imagery reflecting Australia’s refreshing and unique humour.

All Hokum pieces are made ethically. Our collections are designed in house, including our signature prints. Our aim is to create highly coveted pieces that transcend seasons.

Hokum has collaborated with such brands as Kozminsky and Murphy & Daughters. They were finalist for the prestigious Tiffany and co award in 2016  and have graced the pages of such magazines as Harpers Bazaar and US flowers Couture magazine to name a few.

“Our goal is to create luxury investment pieces,

that you treasure and enhance your day.

All pieces are designed by us in our Melbourne showroom”

Subscribe to our mailing list

* indicates required