“More is more and less is a bore” Iris Apfel

Founded in 2013 by husband and wife Penelope Gibbs and William Bon Hokum has fast established itself as a promising Australian luxury ready-to-wear label. With print and colour at its core, the label has become renowned for eye catching prints, simple silhouettes, and wearable clothing that combines craftsmanship and timeless style. Hokum’s unique aesthetic is a modern combination of free spirited, whimsy imagery reflecting Australia’s refreshing and unique humour.

All Hokum pieces are made ethically and with love. Our collections are designed in house, including our signature prints. Our aim is to create highly coveted pieces that transcend seasons. Pieces that are rich in colour and fun, livening your everyday.

The Founders

“Our goal is to create luxury investment pieces,

that you treasure and enhance your day.

All pieces are designed by us in our Melbourne showroom”